Negotiation & Influence

Reclaiming "Aggression" as Your Most Strategic Asset

The same table move gets called decisive in one seat and difficult in another — poker has the logic for sizing it so it works for you every time.

Life Skills

Somebody called you aggressive in that meeting like it was a problem. Poker pros would call it a compliment.

The Real Definition of Aggression, According to Poker

At the poker table, aggression has nothing to do with how loud you are or what mood you're in. It's a specific move: betting and raising to put pressure on the other players, instead of passively checking or calling. Poker coaches teach it because it wins hands, and the players who use it are the ones who end up controlling the table.

It’s the same move you pulled in that meeting. Some may call it aggression instead of calling it what it is: strategy.

Reading the Double Standard for What It Is

Picture the same sentence coming out of two different mouths. A man says the number first, flat, no waffling: "I need $140,000." People call that decisive. You say the exact same sentence, and suddenly you're difficult.

Textio's 2024 analysis of more than 23,000 performance reviews found nearly a third of women got labeled opinionated. For men, it was 4 percent. Abrasive showed up just as unevenly. That pattern is data you can use: it tells you exactly which rooms are primed to reward more pressure instead of less.

Claiming What You’ve Earned

A raise doesn't depend solely on a promotion or a new role. It's sitting in the performance review where you say your number first instead of waiting to be asked, in the pitch meeting where you hold the line on your request instead of trimming it before anyone objects, and in the Slack message where you push back on scope instead of quietly absorbing it.

Each one is a spot where checking is the default and raising is optional. The data says it’s a move that pays: a 2025 UCLA study of nearly 3,900 tech job seekers found workers who negotiated landed raises averaging 12% — about $27,000 a year. Fidelity found 85% of people who asked for more in a negotiation got at least some of it, and 42% got the full amount. The raise is already on the table. Taking it is the only step left.

Sizing the Raise to the Room

Not every ask needs the same amount of pressure. Asking your manager for quick feedback on a draft is a small raise: direct, but low-cost if it isn’t well received. Asking for a title change and a raise in the same breath is a much bigger one, and it needs an entirely different tone and opener. 

Push the big ask through a five-minute Slack message and it reads as reckless — wrong medium for the weight of it. Undersize the ask when the moment calls for real pressure, and it reads as timid instead. Match the size of the raise to the size of the room, every time.

Shape the Narrative Early 

Walk into the room and set the terms before anyone else tries to define them. Frame your decisions clearly and on your own schedule. When you make a bold move or a firm counter-offer, state your rationale with full confidence: "I'm pushing back on this timeline because the scope changed and the deadline didn't." Or keep it simple: "This choice is deliberate and reasonable." 

Define your position, on your own terms, and you're the one directing the conversation.

Pick Your Next Raise

The exact behavior that could get you labeled difficult would get someone else called decisive. That's not a reason for you to fold. Instead, think of it as a read. Your turn to flip the script. 

Pick the room where you might otherwise check instead of raise this week. Then aggressively raise anyway.

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