High-stakes decision-making for the modern founder
The Raise
Real founder stories. Poker strategy. No fluff.
First-person founder stories and the poker frameworks that actually work.
Delivered every other Tuesday.
What's inside every issue
The Decision Matrix
Learn how top founders evaluate high-stakes decisions using frameworks borrowed from the poker table.
Risk Architecture
Build systems that help you take calculated risks and know when to fold, when to hold, and when to go all in.
Navigating Incomplete Information
Master the art of making smart moves when you don't have all the answers - just like in poker, just like in business.
The Founder's Bluff
Discover when confidence is strategy and when it's survival - and how to tell the difference.
Built for founders
by people who know the game
Join a community of founders who understand that the best lessons come from the table.
300+
Companies
SaaS
Sector
Fintech
Sector
Enterprise
Sector
Backed by insights from
Kellogg School of Management
What Founders are Saying
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Founder Name
Company, Stage
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Founder Name
Company, Stage

Jenny Just
Founder of PEAK6 Investments and Poker Power. Jenny combines decades of experience in financial markets with the strategic insights of professional poker to help founders make better decisions under pressure.
The table is set. Are you in?
Free. Bi-weekly. No fluff.